1minus1 Brand & Wall Design
1minus1
Creating a new brand to give the boutique digital agency an injection of personality.
Having almost a decade in the industry this boutique agency needed to add some life back in to its branding. I was tasked with creating the office interiors and the business cards for the brand overhaul. Working closely with the Creative Director we wanted to get some fun back in to the office as the branding and the office environment were not in sync..
The agency needed the personality of the company to be reflected in the workspace and with a background in illustration, this is where I came in.
The Starting Point
I started by looking at the branding elements that we had focused on prior to creating the business cards and wall designs. I started to sketch out ideas to create the features and the characters for the wall and the cards. Then I made them in to vectors using Adobe Illustrator. I ensured that the measurements were to scale for the wall so that I could then project them seamlessly on to the corresponding walls once complete.
The Work
The work for the business cards was simple as these were to be made the standard business card size in monochrome. The hard part was the creation of the office artwork. Once the sketches and vector samples artwork had been completed and signed off I could them start the real work. Each section of the wall was projected onto and hand sketched to ensure the outline was accurate before painting. Using varying brush sizes I was able to get each detail.
One challenge was creating the right paint colour as the teal you see is completely bespoke and so this needed to be created before mixing the secondary paler colours.
The Result
Overall the result worked well and really brightened up the meeting room space with colour and character. A really fun and different project for me to work on rather than website or graphic design. It enabled me to get back to my roots.
Further works…
The REC
Creating the new brand identity for The REC was more than just a re-brand; transforming the organisation in to one that embraces the future.
Tracker
New responsive website and dual video creation for the UK’s leading name in vehicle tracking technology.
Maybelline
The iconic make-up brand needed some bespoke banner adverts for the London Underground ahead of London Fashion Week.