Branding The REC Of The Future
Rawnet
Transforming an organisation steeped in heritage to one of a brand ready for the future.
This brand project is the most extensive I have worked to date. There were so many skills and disciplines that needed to be utilised. The REC is the leader for best practice in the recruitment industry. However the brand in its current state was not reflective of the vision of the organisation. As a business they needed to show their forward thinking on every level. It was time to make a change; to build a more modern and attractive brand.
The Starting point
After extensive research the current brand was tired; it had been diluted by many years of misuse. There was no cohesion in tone of voice or aesthetics.
In order to come up with a new identity myself and the design team created and led a series of workshops with key stakeholders within the organisation. This showed where the holes were in design and internal and external communications.
Brand Components
Brand research and competitor analysis
Creative workshops x3
Brand creation (logo, patterns, styling)
Print collateral
Responsive website
Icon creation
Brand guideline creation
Strong visual identity
The workshops allowed the formation of a much clearer proposed direction. These brand personality traits turned in to the brands core design values, those being: accessible, modern, vibrant, bold, progressive and simple.
These terms are reflected in the logo emblem the font style and the colour palette, and are carried through the whole brand giving it cohesion and uniformity.
I felt so proud of the new brand and it’s been an absolute pleasure working with Rawnet.
- Shazia Ejaz, Head of Communications REC
The Result
This project, though the most consuming, was the most enjoyable. There were so many elements I was able to lead and that helped me grow as a designer. The full visual identity was so powerful and versatile. I was able to create numerous and differing collateral using the design principles we had put in place: including whitepapers, reports, posters for the office, the office reception sign, a promotion video, a full 100+ page brand guidelines document and many more pieces of work.
The REC now has a brand that is a true representation of its core values both in the way they communicate internally and externally, and their visual identity.
Further works…
Tracker
New responsive website and dual video creation for the UK’s leading name in vehicle tracking technology.
ITV Media
A new website enabling ITV Media to optimise their customer experience and drive better quality leads.
The REC Promo
The REC brand has been brought to life in this promotional launch video alongside a strategic launch campaign on social media.