A new fully responsive website enabling ITV Media to optimise their customer experience.

The Brief

ITV is a globally known brand who have been a client of Rawnet’s for almost a decade. ITV Media are the commercial advertising branch of the brand and were having trouble with the bounce rate of their site.

Users were expecting to use ITV Hub when landing on the pages and couldn’t understand why there were no programmes to view on page. The UX was confused and needed tightening up. At the same time ITV had a new brand presence launch and so ITV Media’s site needed to align.

The focus for this site was to expand their client portfolio through SME’s to relieve the pressure on having “big brand” names. The objectives of the site were to increase the quantity and quality of leads from the UX improvements. By reducing the lost leads, the teams efficiencies would be increased rather than responding to unqualified enquiries.

The New Proposition

The new proposition of the brand helped define the IA and the UX design. The site now ensured that the right content was seen in the right place. There was now less confusion with ITV Hub as the catalogue of programmes was removed. Instead, case studies were added in order to show the specific successes ITV Media’s customers have had.

I created a wide database of assets for the UI team in order to have every outcome ready fo each channel. Each channel has their own brand within the ITV family.

Results

The new website now communicates ITV Media’s creative and strategic capabilities succinctly and effectively. They have dramatically improved the quality of the leads and also improved the users journey by taking away the confusion between ITV Media and ITV Hub. There is now more qualitative data for their business team as the leads they are receiving are from qualified prospective clients.