ITV announces their addressable advertising platform, Planet V.

Planet V is a platform that widens the demands of advertisers. Planet V allows advertisers and agencies control over the purchasing of their campaigns. The platform allows for the monitoring of campaigns in real time. This will allow the advertisers to optimise their output gaining qualitative data from the system.

The Work

After having worked on the ITV Media site and working closely with the client I was tasked with creating the brochure site for the platform allowing for the first glimpse in this new branch of the ITV global name.

The brand they had created was really interesting and vibrant to incorporate in to the design. ITV is usually very clean and modern, where as Planet V is modern but with a vibrant flare. The planetary shapes gave the design a different edge as the shapes allowed for the background grid to be broken whilst keeping the relevant content uniform and accessible.