As part of the new brand, The REC wanted to launch using a promotional video and social media campaign.

Storyboard

As with any film or animation the process starts with the script and storyboard creation. The REC already had a script in mind and so I started to create the storyboard. The video was to be with real and stock footage and so I was able to compile the storyboard efficiently using stock photography and the patterns we had already created from the brand.

With each slide I ensured that the client would know what was being animated and shown within the screen and also what part of the script this would be covering.

Film & photography direction

I was able to direct a videographer and photographer for two days of filming. The deadline was tight and so I had compiled a list of the required shots for the film. Over the two days we shot at two different locations using a variety of cameras in order to get the film that we needed.

From the raw footage I then colour corrected and clipped each useable piece in order to make it ready for the video animation.

Social Media

Alongside the launch of the video and the brand I was able to design a launch campaign using the versatile brand assets. This really helped the client promote awareness of the change that was coming ahead of the launch, causing a stir within their industry.

We created three phases for the campaign, each revealing a little more of the new brand, the third being the full brand reveal.

Bringing it to life

After choosing the music track I animated each scene to the track and timed the animations to have more impact along with the music. Each transition would hit on a beat. As this video was to be shown at an awards ceremony the music chosen was dramatic and so helped give a structure to the video as a whole.

One challenge was that part way in to the filming we were told there was a change of screen size, the screen was now to be super wide. I combatted this by adding a border on to the video with new branding ensuring that we did not lose any of the footage we already had.