Maybelline UK were starting a new make up campaign for Mercedes-Benz Fashion Week.

The Brief

Maybelline came to McCann London to for a multi media campaign. Part of that was the digital aspect of advertising for the launch of a pop-up Maybelline store in Covent Garden. The opening was to coincide with Mercedes-Benz Fashion Week.

The series of banners were to appear up and down the London underground to showcase the diverse and iconic make-up that Maybelline has to offer.

The Campaign

Each banner featured a different model revealing a different colour scheme and look. The banners were beautiful to create as the photography taken was so rich. The use of black and white contrasting against the colour of the make-up design really helped to make the adverts come to life.