Hypnos Beds Website
Rawnet
Modernising one of the leading brands in bed making. Hypnos Beds aligned with the royal seal needed a new look that encapsulated their heritage and their future.
Hypnos Beds has been one of the most enjoyable projects that I have had the pleasure of working on. The project team and the project lead client side was lovely to work with and truly created a partner relationship. The challenge was to create something modern that still showcased the long heritage of this brand and the result has meant a truly satisfied client.
The starting point
Research showed that the look of the site and the colours had lost their finesse. Blocks had been added that weren’t necessary and we really needed to consolidate this.
Leading the design allowed me the challenge of mixing modern with the hertiage of a long standing (royalty appointed) brand.
Project components
Competitor analysis
Creative workshops
Brand modernisation (colour palette and design)
Responsive website
Asset creation
Styleguide & component creation
Strong visual identity
The workshops enabled us to discuss and form a clear direction. The heritage remained intact and for the most part so did the brand colours. We brightened and emboldened them in order to give a clearer aesthetic as some of the brand accents were a little washed out.
Using clean lines we created a structed approach to all of the site blocks and elements and so all elements look as though they are from the same family.
“It’s been a pleasure working with Rawnet on the launch of the new Hypnos Beds website!”
- Struan Robertson, Hypnos Beds Digital Marketing Institute
The Result
This project, though extensive in creation and labour intensive to ensure all elements were carried across correctly, it was very rewarding. The client was extremely happy and so were the heads of the business which ia all you can ask for as a designer.
Hypnos Beds now has a brand that is inclusive of it’s heritage whilst stepping out into modernity. It’s new editorial aesthetic allows for efficient usability and customer centric actions.
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